Health and Wellness/MedSpa
Laser By Nicole
A med spa with a year of wasted ad spend, an SEO wipeout, and a quiet Google profile. Here is how we rebuilt it.
Project Overview
Health & Wellness, MedSpa
Laser By Nicole came to us with stalled ad campaigns, a website redesign that had accidentally erased their SEO, and a Google My Business profile and social presence that had gone quiet.
We rebuilt the foundation with an SEO-driven website relaunch, added Messenger and Google Ads anchored around a new client special, and refreshed the brand with a clean visual identity and custom photo shoot to reflect the premium feel of the services. We also scaled SMS marketing into a full retention engine and simplified their membership packages into clear, compelling offers.
The result was a cohesive acquisition system that built trust, turned one-time visitors into recurring members, and brought bookings back to life.
The Numbers
Where Laser By Nicole Landed
The Challenges
A marketing cycle that drained resources without delivering growth
Before partnering with us, Laser By Nicole faced a perfect storm of digital setbacks, starting with paid ad campaigns that had completely stalled, resulting in a full year of wasted ad spend and revenue dipping to an all-time low. To complicate matters, a recent website redesign had been launched completely stripped of SEO, which caused organic search rankings to tank and slashed inbound digital leads. The Google My Business profile was entirely abandoned and unoptimized, leaving valuable local search traffic on the table. The brand’s social media presence was sporadic, and the overall visual identity felt stuck in the early 2000s, failing to reflect the premium quality of the services. Ultimately, the strategy relied on a fragmented approach that lacked a cohesive funnel or long-term plan.
A full year of wasted ad spend, with revenue dipping to an all-time low.
The new site launched stripped of SEO, tanking rankings and inbound leads.
Local search traffic left on the table by an unoptimized listing.
Posting came and went, so the audience never had a reason to follow along.
The look on the shelf did not match the premium quality of the treatments.
Tactics were thrown at the wall with no cohesive path from click to booking.
The Solutions
We replaced guesswork with a data-driven system
We stepped in to completely overhaul Laser By Nicole’s digital ecosystem, beginning with a relaunched website baked with robust SEO foundations to reclaim search visibility. From there we rebuilt demand generation, modernized the brand, and turned the existing client list into a retention engine.
Every piece now feeds the next, instead of competing for the same budget.
A redesigned site rebuilt on solid SEO foundations to reclaim search engine dominance.
Paid social shifted to Messenger, fronted by an irresistible new client special.
Search campaigns built to capture active local searchers at the moment of intent.
A light, modern brand system carried consistently across every marketing asset.
Professional photography of the real team and space, replacing cold corporate stock.
Scaled from a selective tool to a comprehensive program across the full client base.
Simplified into clear, cohesive value that drives predictable monthly recurring revenue.
Why It Worked
Fragmented tactics became one high-trust acquisition engine
Shifting social ads to Messenger lowered the barrier to entry by starting an immediate, automated conversation that let prospects claim the new client special on the spot, which lifted conversion rates well past what a clunky landing page could do. Pairing those ads with Google Ads captured top-of-mind awareness and high-intent local search at the same time.
In aesthetics, trust is everything. Replacing generic stock photography with an authentic custom shoot instantly separated the business from cold, corporate competitors. Expanding SMS to the entire database unlocked a hidden goldmine of warm leads and delivered an immediate spike in bookings with zero additional ad spend.
Simplifying the membership structure did the rest, making long-term value obvious and converting one-time shoppers into loyal, recurring monthly members.