Health and Wellness/MedSpa
Plasma MedSpa
A brand-new Florida practice with no assets, no pipeline, and no name recognition. Here is how it got to $50K months.
Project Overview
Health & Wellness, MedSpa
Plasma MedSpa launched as a brand-new practice in Florida offering a wide range of aesthetic treatments. The founder came to us needing a consistent lead generation pipeline, a relatable brand presence on social media that connected with clients on a personal level, and an automated lead nurture funnel to convert unready prospects over time.
We developed a fast, SEO-optimized website and executed two distinct content shoots, one focused on high-end photography and the second dedicated to dynamic, short-form video. By deploying targeted paid ad campaigns tied directly into a custom CRM buildout, along with organic social management, blog writing, and email marketing, we helped scale the practice’s monthly revenue from $20,000 to $50,000.
That growth gave the business the leverage to expand into new treatment offerings.
The Numbers
Where Plasma MedSpa Landed
The Challenges
Building market share from scratch in a crowded Florida market
As a newly opened MedSpa, Plasma faced the steep hurdle of building immediate market share and brand recognition with nothing to start from. The owner needed a reliable, scalable system to generate inbound inquiries without relying strictly on manual follow-ups, as prospective leads who did not book immediately were dropping out of the pipeline. The brand also lacked high-quality photo and video assets to differentiate its broad service menu from competing clinics. The challenge was to create an approachable, highly relatable brand identity on social media while maintaining a hyper-efficient digital funnel that consistently drove profitable lead costs and high conversion rates.
A brand-new practice competing for recognition against established Florida clinics.
Prospects who did not book on the first visit were lost to manual follow-up.
Nothing on hand to show the space, the team, or the treatments themselves.
A wide treatment list with nothing visual to set it apart from competing clinics.
The founder wanted a brand that connected with clients on a personal level.
Growth only works if the funnel keeps cost per lead low as volume climbs.
The Solutions
An end-to-end acquisition and retention engine
We built the system around Plasma MedSpa’s expansion goals: an SEO-driven website to capture active local searches, backed by educational blog content and email campaigns that keep the audience engaged long after the first visit.
Two specialized shoots solved the visual gap, and every inquiry from paid social was routed into a custom CRM built to follow up on its own.
No inquiry waits on someone remembering to call it back.
Designed and launched to capture active local searches for aesthetic treatments.
Ongoing writing that answers real treatment questions and supports search visibility.
Long-term audience engagement for prospects who are not ready to book yet.
High-end photo assets built for the website and print collateral.
Dynamic video produced for social platforms and paid ad creative.
Native ad campaigns capturing top-of-funnel interest across platforms.
Automated email and SMS sequences so every inquiry gets a timely follow-up.
Why It Worked
Personal branding on the front end, rigorous nurture on the back
Using custom photo and video assets across social media humanized the brand, creating an approachable atmosphere that stood out in the local market and attracted over 1,000 organic followers. Native paid ad campaigns captured top-of-funnel interest at a highly efficient average cost per lead of $10.
Rather than losing non-converting ad traffic, routing every inquiry into automated CRM nurture workflows let the practice build ongoing trust and convert 25% of all incoming leads into paying clients.
That scalable framework provided the reliable cash flow needed to take the business from $20K to $50K in monthly revenue, while creating space to introduce new medical spa treatments.