Interior Design & Construction
ND Interiors
Premium design work behind a digital presence that hadn't caught up. Here is how we closed the gap without touching what was already working.
Project Overview
Interior Design, Residential
ND Interiors came to us with a website dating back to 2010 and an informal social media presence that was failing to reflect the premium quality of her work. While the owner, Nancy, enjoyed strong legacy search rankings, her digital footprint lagged far behind her competitors, making it difficult to attract high-end clientele.
We stepped in with a complete modern website redesign, optimized her platform to meet modern Google and AI search standards, and launched a multi-location content strategy filming in local design showrooms, carpet suppliers, and kitchen studios to give audiences a behind-the-scenes look at her process.
Combined with a consistent email newsletter and an elevated social strategy, we brought her brand into the modern era, doubling her web traffic and triggering viral growth across Instagram and TikTok.
The Numbers
Where ND Interiors Landed
Viral
Multi-platform reach on Instagram and TikTok
The Challenges
A digital presence that no longer matched the caliber of the work
Nancy’s original website hadn’t been updated since 2010, and her social media accounts were being managed informally, leaving her far behind local competitors who boasted sleek, high-end digital feeds. Although the business benefited from strong search rankings accumulated over time, the lack of modern site architecture put her at risk of losing visibility against major Google algorithm updates and emerging AI search features. The brand also lacked a structured way to stay top of mind with past clients or showcase the intricate, luxury process behind her interior transformations, making it challenging to consistently pull in high-budget, dream design projects.
Untouched since 2010, on architecture built for a very different web.
Posted as time allowed, well behind competitors with polished, high-end feeds.
Years of accumulated search authority exposed to algorithm and AI search shifts.
Past clients and warm referrals had no reason to hear from the business again.
Nothing showed the intricate work behind a finished room, only the finished room.
High-budget clients judged the brand by a footprint that undersold the work.
The Solutions
Position Nancy as a premier authority in home design
We developed a modern, visual-first website redesigned to maintain her strong SEO legacy while optimizing for current search algorithms and AI discovery.
To solve the visual content gap, we produced dedicated shoots on location, capturing Nancy in her own home, in high-end kitchen and carpet showrooms, and at local design centers, showing her creative journey from concept to execution.
The work was always premium. The internet just hadn't seen it yet.
A modern build that protects her accumulated search authority.
Optimized for current Google standards and emerging AI discovery surfaces.
Filmed in design showrooms, carpet suppliers, kitchen studios, and Nancy's own home.
A consistent send that keeps her warm network active between projects.
An Instagram and TikTok strategy built to showcase the portfolio and educate buyers.
Why It Worked
The brand finally looked like the work
Upgrading the legacy web infrastructure protected valuable search authority while giving high-intent, affluent homeowners a modern, trust-building experience when they arrived.
Taking cameras behind the scenes into showrooms and supplier spaces demystified the luxury design process, establishing a personal connection and an authority that a static portfolio site cannot create. That video-first approach proved highly shareable, pushing the brand into viral territory on TikTok and Instagram and expanding her audience well past her local market.
Keeping her past network engaged through polished email campaigns closed the loop, turning a one-time client list into a steady source of repeat inquiries and high-value referrals.